Historic digital gaming overhaul: ADM designates 46 key players to shape the sector's future.

The Italian online gaming sector is poised for a significant transformation. The Customs and Monopolies Agency (ADM) has recently completed the initial screening for awarding new operating licenses. A select group of only 46 companies has been approved to advance, featuring established players like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decisive action is deliberate: by favoring operators with proven technological robustness and financial stability, the focus shifts toward cultivating a more secure, clear, and conscientious market environment. The directive is unmistakable: the trajectory of gaming in Italy will be defined by those committed to delivering superior standards and safeguarding participants.

A swift agenda for transformation

The clock is already ticking. Existing permits are set to end on September 17, 2025, potentially extending briefly to the 30th of that month. In the interim, ADM will wrap up its technical and financial evaluations of the chosen firms by July. Successful candidates must then promptly submit the initial concession payment—4 million—and demonstrate they hold at least 3.7 million in liquid funds. Agreements will be finalized in August and September to prevent any interruptions in service, ensuring the gaming terminals continue operating without a hitch.

Technology at the center of the new era

The transformation extends beyond mere paperwork: chosen operators must implement cutting-edge digital systems that seamlessly connect with ADM’s secure platform. A six-month adjustment phase is set, aiming for a complete rollout by March 2026. During this interval, legacy and modern systems will operate side by side, ensuring uninterrupted service for users. Upon completion, firms are required to submit the second licensing payment – 3 million euros – finalizing their formal integration into the regulated gaming landscape.

Enhanced player safeguards and more rigorous regulations

A core aspect of the reform focuses on the oversight of gaming profiles. Participants will have the option to migrate their accounts to a different licensed provider, following fiscal regulations and after obtaining necessary approval. Operators that are excluded must terminate all user accounts by August 17, 2025, returning any remaining balances to clients. Unclaimed funds after a 60-day period will be transferred to the State Treasury. Furthermore, submitting weekly reports on account transactions will become compulsory, and firms are required to convert into S.p.A. structures prior to finalizing concession agreements. The objective is evident: to foster a more transparent, secure, and viable market, while still prioritizing responsible entertainment.